Mobile users are embracing their mobile device for shopping activities, with 30 percent using mobile to comparison shop, 24 percent reading customer reviews and 14 having scanned a QR code. ?As more retailers leverage geofencing and extend targeted mobile offers, we would expect to see even more consumers share their location as there's a clear benefit to doing so,? Mr. However, mobile users do have security concerns, with 68 percent not believing or feeling unsure about whether information stored or transmitted from their mobile device is secure. ![]() In the 2010 survey, 33 percent said they would be interested in receiving relevant information based on their location via mobile. Interest in sharing location data via mobile is also growing, with 45 percent of respondents saying they have already shared location data with a mobile app. The majority of customers want to access apps on both their mobile phone and tablet computer. Interest in tablets is strong as well, with 16 percent of respondents already owning a tablet device and 42 percent planning to purchase one in the next 12 months. Additionally, 25 percent have paid for an app on their mobile device. The results also show that consumer demand for apps is growing significantly, with 55 percent of respondents having downloaded a free app, up from 42 percent in 2012. Only 41 percent reported an increase in their text usage, 39 percent call minutes and 38 percent apps. The Oracle report, ?Opportunity Calling: The Future of Mobile Communications ? Take Two,? shows that demand for data is growing, with 47 percent reporting that their data usage has increased in the past year. ?Now consumers can have the same technology in one device than if they bought three separate items.?ĭata demand grows A survey conducted by Oracle a year ago found 52 percent of respondents thought their mobile phone would replace their digital camera by 2015. ?As smartphones, and now tablets, have become more advanced, the gap between the technology in a mobile device and its counterpart is closing, or is now non-existent,? he said. ?The pace in which mobile devices are replacing iPods, GPS, and cameras is certainly faster than consumers and even industry leaders may have expected, as the technology is just becoming more sophisticated,? said Dan Ford, vice president of product marketing at Oracle Communications, Redwood Shores, CA. ![]() Nearly 70 percent of the consumers surveyed use smartphones. The survey of 3,000 mobile phone consumers worldwide found that smartphone users are quickly embracing many of these device?s features, with 43 percent of respondents having already replaced their camera with their mobile phone, 34 percent have replaced their MP3 player and 24 percent their GPS device. Smartphones are replacing MP3 players, digital cameras and GPS devices more quickly than expected, according to a new consumer survey from Oracle.
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